People’s Choice partners with Cancer Council SA to fund, promote and facilitate a unique mass participation fundraising event: the People’s Choice Undies Run for Bowel Cancer.

The purpose of the event is to raise funds for bowel cancer screening and reduce the embarrassment associated with it by inviting people to strip down to their underwear en masse and undertake a fun run in the heart of Adelaide.

Bowel cancer is Australia’s second-biggest cancer killer – but early detection and treatment can significantly increase the chances of survival.

The Undies Run takes place before the People’s Choice Classic opening race of the Santos Tour Down Under cycling event, featuring around 100,000 spectators, a ready-made racing arena and more than 1,500 runners decked out in underwear.

Some 1,120 semi-covered people took part in the 2017 People’s Choice Undies Run for Bowel Cancer – running, jogging and strolling around Adelaide's east end in their smalls, and raising more than $112,000 for Cancer Council SA to support its fight against bowel cancer. Since its inception, the Undies Run has raised more than $700,000 for Cancer Council SA.