People’s Choice Credit Union will be adopted as the new trading name of the Credit Union.
The new name will be introduced from mid July after members voted to approve it at the organisation’s General Meeting today.
Some 79.8% of voting members endorsed the new name.
Managing Director Peter Evers said People’s Choice Credit Union exactly describes what the new organisation will be.
“Both Australian Central and Savings & Loans built their success by putting their members first, and our new name demonstrates that our new organisation will continue to have the same focus on people ahead of profits,” he said.
“We’ll continue to be a financial organisation owned by our members and focused on everyday people, offering great products, fair fees and high levels of service.
“We are very pleased with the number of votes cast by members.
“Our pedigree in the finance sector is second to none, and while we might have a new name, people can expect that same people-focussed approach to business.
“We’re extremely pleased that our members endorsed the new name which will also support our positioning in the market and help us achieve our strategic goals.”
Mr Evers said the new name was selected through a comprehensive process which involved a large amount of consultation with members, including inviting members to suggest names, and extensive internal and external market research.
“People’s Choice Credit Union received fantastic backing from both members and non-members when we tested it,” he said.
“We believe it’s inclusive and welcoming, and provides an opportunity for people who are disillusioned with the big banks to experience a unique way of banking – where the focus is on people rather than profit.”
Re-branding of the Credit Union to reflect the new name is planned to begin in mid July.